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CASE STUDY

Delhi Public School

Building Trust. Increasing Visibility. Driving Real Growth.

How Lion Softwares helped Delhi Public School establish a strong digital presence, engage their audience and generate more enquiries through social media marketing, creative designs and video content.

Industry
Education
Location
NTPC Farakka Murshidabad, Bengal
Project Duration
6 Month
Services
SMO, Graphic Design,
Video, Meta Ads
Delhi
Public School NTPC Farakka

A CBSE Board School Play to 12 class

Website
dpsfarakka.com
Established
2018
Specialties
15+
Beds
35+
Visit FB Page ↗
+215%
Increase in Website Traffic
+165%
Increase in Online Appointments
+120%
Increase in New Patient Inquiries
+80%
Growth in Revenue (6 Months)
4.9/5
Average Rating on Google

The Company

A strategic digital marketing approach that helped Delhi Public School
strengthen its online presence, connect with the right audience,
increase brand visibility and engagement,
and drive meaningful student and parent enquiries.

We partnered with Delhi Public School to strengthen its digital presence and connect with the right audience of students, parents, and education seekers. Our objective was to increase online visibility, build brand awareness, and generate quality enquiries through a consistent and result-driven digital marketing strategy.

Our strategy combined School Digital Marketing, Education Marketing, SEO, Social Media Marketing, Paid Advertising, Content Marketing, Online Brand Promotion, and Lead Generation. We developed engaging content and targeted campaigns across digital platforms to effectively showcase the school’s academic environment, facilities, activities, and achievements.

The campaign included Facebook & Instagram Marketing, Google Ads, SEO Optimization, Educational Content Marketing, Creative Designing, Audience Targeting, and Performance Marketing. By continuously monitoring audience behaviour and campaign performance, we optimized our approach to improve engagement, reach, and enquiry generation.

Our goal was to create a sustainable digital marketing ecosystem focused on brand awareness, online visibility, parent engagement, student enquiries, lead generation, and long-term growth, helping Delhi Public School build a stronger and more impactful digital presence.

THE CHALLENGE

Low online visibility and not ranking on Google.
No consistent presence on social media platforms.
Very low engagement and reach on existing social media pages.
Lack of engaging content and patient education.
Low online appointment enquiries and patient trust.

OUR SOLUTION

Social Media Strategy & Management
High-quality Graphic Designs for branding & engagement
Promotional Videos, Reels & Motion Graphics
Targeted Ads Campaigns for reach & enquiries
Website Development & SEO
Online Appointment System Implementation

BEFORE VS AFTER

BEFORE

Very low social media engagement
No consistent branding
Less than 10 enquiries/month
Low website traffic (below 200/month)
Not visible on Google search
VS

AFTER

Strong brand presence across platforms
Consistent branding & engaging content
150+ enquiries every month
Website traffic increased by 215%
Top rankings on local search

GROWTH & RESULTS (6 MONTHS)

Before After
100 315 Website Traffic 40 106 Online Appointments 60 132 New Patient Inquiries 100 180 Revenue
Total Enquiries
+120%
Engagement Rate
+185%
Monthly Reach
+210%
Followers Growth
+195%
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