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CASE STUDY
Mithu Property
Building Trust. Increasing Visibility. Driving Real Growth.
How Lion Softwares helped Gour Nursing Home establish a strong digital presence, engage their audience and generate more enquiries through social media marketing, creative designs and video content.
Industry
Healthcare
Location
Uttar Jadupur Malda,West Bengal
Project Duration
1 Years
Services
SMO, Graphic Design,
Video, Meta Ads
Video, Meta Ads
GOUR
NURSING HOME
NURSING HOME
A Multi-speciality Healthcare Center with 35+ Beds
Facebook Page
Gour Nursing Home
Established
2018
Specialties
15+
Beds
35+
THE CHALLENGE
Low online visibility and not ranking on Google.
No consistent presence on social media platforms.
Very low engagement and reach on existing social media pages.
Lack of engaging content and patient education.
Low online appointment enquiries and patient trust.
OUR SOLUTION
Social Media Strategy & Management
High-quality Graphic Designs for branding & engagement
Promotional Videos, Reels & Motion Graphics
Targeted Ads Campaigns for reach & enquiries
Website Development & SEO
Online Appointment System Implementation
Social media design
video & reels showcase
BEFORE VS AFTER
BEFORE
Very low social media engagement
No consistent branding
Less than 10 enquiries/month
Low website traffic (below 200/month)
Not visible on Google search
VS
AFTER
Strong brand presence across platforms
Consistent branding & engaging content
150+ enquiries every month
Website traffic increased by 215%
Top rankings on local search
GROWTH & RESULTS (6 MONTHS)
Before
After
Total Enquiries
+120%
Engagement Rate
+185%
Monthly Reach
+210%
Followers Growth
+195%
CAMPAIGN PERFORMANCE
Total Campaigns
34
Total Reach
2.8M+
Total Leads
8,650+
Cost Per Lead
₹14.5
Conversion Rate
12.6%
Best Performing Campaign
Health Check-up Camp Promotion
Reach
215K+
Leads
780+
Appointments
310+
Conversion Rate
14.4%
WEBSITE / SOFTWARE WORK
View Website →
Modern & Responsive Design
Online Appointment System
Service & Doctor Management
SEO Optimized
Fast Loading & Secure
Easy to Manage (CMS)
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